Customer Discovery — Start Strong
90 minutes · Customer Discovery

Stop building for the customer in your head

Most founders think they know their customer. They build, launch, and wonder why sales don't follow. Customer discovery is not research. It is a conversation that makes your customer tell you exactly what they need — and exactly how to sell it back to them.

₹9,999 ₹1,999 80% OFF
Buy Now ₹1,999
article Interview script template
all_inclusive Lifetime access
person_search Avatar worksheet included
Customer Discovery course preview
Limited time offer

Everything you need to discover your real customer. One price.

Your customers already know how to sell your product. This course teaches you how to listen.

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90-Minute Course
Structured discovery framework — from first question to final insight.
article
Interview Script Template
Ready to use in your next conversation. No prep needed.
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Customer Avatar Worksheet
A portrait of one real person — not a demographic, not an age range.
all_inclusive
Lifetime Access
Return every time you are building something new.
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Community Access
Share your interview learnings with fellow founders.
Total value
₹30,000
if sourced individually
Market price
₹25,000
what others charge
Our price
₹9,999
standard pricing
Limited time
Offer price
₹1,999
80% off — today only
Buy Now ₹1,999 →
schedule Price returns to ₹9,999 after the launch window closes.
What's inside

90 minutes. 1 module. 2 templates.

You walk away with an interview script you can use tomorrow, and a customer avatar built from real conversations — not assumptions.

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Part 1: The Interview Framework
~40 minutes
  • check_circleQuestions that reveal truth, not polished answers
  • check_circlePain points vs problems: know the difference
  • check_circleHow to listen for what is underneath the answer
  • check_circleThe art of the follow-up question
You walk away withInterview script template — ready to use
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Part 2: From Insight to Strategy
~50 minutes
  • check_circleBuild a hyper-specific avatar, not a generic persona
  • check_circleLet your customers tell you how to sell to them
  • check_circleTurn interview insights into offer and messaging
  • check_circleFrom data to sales page copy
You walk away withCompleted customer avatar worksheet
article
Interview script included
Use it in your next conversation.
all_inclusive
Lifetime access
Return every time you build something new.
groups
Founders' Community
Share your discovery learnings with peers.
Why this course

Built for the founder who is building for a customer they have never spoken to.

The most expensive mistake in early-stage product building is not a bad hire or a wrong pivot. It is six months spent building something for a customer who lives only in your head.

  • construction
    You are building features nobody asked for
    Not because you aren't smart. Because you haven't had the conversation that would tell you which five features actually matter.
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    You don't know what words your customer uses
    Your sales page is written in your language. Your customer will buy in theirs. This course closes that gap.
  • search
    You confuse what customers say they want with what they will pay for
    Opinions are free. Behaviour is truth. This module teaches you to tell the difference in the room.
  • sentiment_stressed
    You are afraid to talk to customers before the product is ready
    That instinct is backwards. The best time to talk to customers is before you build anything. This course shows you exactly how.
  • group
    Your avatar is a demographic, not a real person
    Age, income, location — none of these tell you what keeps your customer awake at 2am. That is what this module finds.
Your customers already know how to sell your product.

They will tell you the exact words, the exact pain, and the exact price point — if you know how to ask. This course teaches you how to ask.

What this is not
This is not market research. Not surveys. Not a demographics exercise. It is a direct conversation framework that gets you to the truth faster than any tool or report ever will.
What founders say

She has helped founders like you.

"

There is something rare about people who genuinely pay it forward — sharing time, insights, and hard-won lessons without agenda. Sunali is one of them. She is channeling that spirit into something meaningful for founders and I have no doubt it will create real impact.

JF
★★★★★
Joanne Fernandes
Founder, Outdoor Goats
"

Sunali is an incredibly talented startup coach. Her mantra of Less is More helped guide us and enabled us to focus on cleanly providing the 10 most important features rather than forcing users to navigate through 100 they might never use.

LP
★★★★★
Lotika Pai
Founder, Q-it.com
"

Thank you Sunali for a very insightful session for my brand. You helped me identify the strength of my brand and the pain points I can use in my marketing strategy. All the best in stirring the growth paths of many women-led businesses.

AG
★★★★★
Ami Gandhi
Founder, Bindingties.in
"

So this post is both a heartfelt thank-you to Sunali and a shout-out to any women founders out there: if you are looking for guidance, do connect with Sunali. She is not only approachable but also full of sharp insights that can truly make a difference.

GK
★★★★★
Gopika Kapoor
Founder, BuddyUp App
Meet your coach
Sunali Aggarwal
Sunali Aggarwal
Serial Entrepreneur · Fractional CPO · Startup Coach
22 years of building, scaling, and sometimes failing — learning what it actually takes to build a business that fits who you are. Sunali co-founded MobiKwik, one of India's leading fintech platforms, and has launched 5 startups across design, product, and technology. She combines design thinking with business strategy in a way most startup courses never do. She has been visiting faculty at JKLU, MICA, and IILM, and coaches founders across India on product thinking, go-to-market, and early-stage execution.
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National Institute of Design · Post Graduate
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IIM Ahmedabad GMP
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Woman Entrepreneur of the Year 2011-12
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Visiting Faculty at JKLU, MICA, IILM
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Co-Founder MobiKwik · 5 Startups built
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New York Film Academy Alumna
Every product I built that failed had one thing in common. I thought I knew the customer. Every product that worked started with a conversation I didn't expect to have. This module gives you that conversation before it costs you months.
Sunali Aggarwal, Customer Discovery

You are 90 minutes away from knowing your customer better than your competitors ever will.

One conversation changes everything. This course shows you how to have it. For ₹1,999.

Buy Now ₹1,999 →
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